Company valuesĪs mentioned above, customers want to do business with companies that have similar values to their own. Know what you want your customer perception to be, and then come up with messaging around it. That’s why it’s important to be consistent across all company-owned media. Your website, advertisements, and social media posts can all play a role in developing your public image. It’s likely not a big surprise that the way you showcase your brand through marketing has a big impact on how customers perceive you. Caring and empathetic responses show that even when things go wrong (as they often do), your business will be there for the customer. Positive reviews are obviously great, but taking the time to respond to negative reviews can also improve how customers see your brand. That means your online reviews can have a big impact on how prospective customers see your brand. Ninety-three percent of customers read online reviews before purchasing. While your public marketing might tell your customers how you want to be seen, they’ll also make their own opinion based on any number of different factors. 4 factors that influence customer perceptionĬustomers are influenced by more than you think. Gerry Wisniewski, Managing Director at Edelman, also says that “trusted companies are much more resilient in the face of a crisis or risk,” which is exceptionally important in today’s market. If you’re seen as a trustworthy business (i.e., you do what you say you will), customers are more likely to “engage with, buy from, advocate for, and defend you” according to Edelman’s 2020 Trust Barometer Report. Trust signals: A positive customer perception can help develop trust.A 2020 consumer culture report found that 71% of consumers prefer buying from brands that align with their values. Value alignment: If customers perceive your business as having strong values that align with their own, they’re far more likely to purchase from you.Positive customer perception can increase brand loyalty and generate referrals. The way customers perceive your business impacts every action they take.

Perceive perception definition